MARRIOTT INTERNATIONAL IS LEADING THE VIRTUAL REALITY RACE

FOR THE MEETINGS & EVENTS SECTOR

MARRIOTT INTERNATIONAL IS LEADING THE VIRTUAL REALITY RACE FOR THE MEETINGS & EVENTS SECTOR

VPViewer is a NEW and exciting mobile technology developed by Zebra Design SD, taking Marriott International clients through the immersive experience of organizing an event using VR.

March, 2017. Marriott International has committed to implementing VPViewer at participating hotels in Europe, Middle East and Africa that already have Virtual Planner®, thereby providing customers with a unique experience in the MICE sector, evolving the way hotels market event spaces.

The VPViewer app allows the hotel’s clients to open Virtual Planner® generated links on their mobile devices, and see the custom made setup rooms in 360º & 3D Virtual Reality. Breaking spatial boundaries, by using an accessible VR headset like Google cardboard the user will be able to look around and walk inside the room with a true sense of presence, and the feeling of being able to touch things. This way the participating hotels in Europe, Middle East and Africa will provide its customers a realistic experience of how their event could be and a glimpse of their possibilities.

Last year we have contemplated the accelerated development of VR platforms and how people of all ages react positively to the use of this technology, giving a lasting impression to those who experience it. This year aims to be the year of VR content, Marriott International ensures its position by providing its customers with innovative experiences that keep improving the way of doing business.

"VR was born as a very cool but uncertain technology, now it has become a great Sales & Marketing tool and an innovative way for customers to plan their events. It offers your customers the unprecedented opportunity to try before they buy!” – Diego Herrera CEO of Zebra Design SD.

Some features of VPViewer are:

  • 3D VR Experience
  • Gyroscope enabled 360º mode for those users without a VR headset
  • 3D Walkthrough mode for those users without a Gyroscope
  • Layout 2D floor plan preview
  • Table and equipment notes visualization
  • RFP contact form
  • Compatible with Android & Apple mobiles and tablets
  • Available in Google Play and in the App Store

VPviewer is the perfect complement for your roadshows and great advertising during exhibitions; by using a branded cardboard headset (that can also be used as a giveaway) you will let potential customers visit your hotel from anywhere.


About Zebra Design SD:

Zebra Design SD is a Digital Agency specialized on Sales & Marketing solutions for the Hospitality Industry; developers of Virtual Planner® & VPlite®, leading 3D interactive event planning apps in the luxury hotels sector. With over 9 years of experience, Zebra's international clientele spans 33 countries distributed in 68 cities.

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  • Cantabria, Spain
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